MUSEUM REBRAND: Indianapolis Zoo

Indy zoo logo_final-01book front-01Booklet 0199 2015-11-24-01display-01

Our charge was to create a “kit of parts” for generating a visual brand/identity for a museum of your choice (Art, Children’s, etc.) Do research on existing museums and find one that you feel needs a rebranding. Your goal is to design a system (consisting of type, pattern, color, image elements, etc.) that is capable of generating an open-ended set of variations rather than a fixed solution. Your final solution may or may not include a “traditional logo” as one of the brand elements.

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