Our project charge was to create an identity system for a company of your own creation inspired by one of these four animals: Volpe (fox), Hane (rooster), Eule (owl), and Kafer (beetle). Through word webs for each animal we identified potential companies that could stem from their descriptions. These ranged from an eyeglass company for Eule to a pest control company for Kafer.
After pages on pages of word webs, I finally decided to focus on Volpe. My ideas led me to two possibilities: a lingerie company, or an indie record label. The final result was a record label dedicated to bringing new indie artists to the forefront of the music scene.